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Swisslog Partners with Peapod Digital Labs to deploy micro-fulfillment technology

Colman Roche 16 February 2021
Reading Time: 4 min.
Automated micro-fulfillment centers are quickly becoming an essential part of the supply chain. They hold much promise for helping reduce delivery costs and shorten the last mile and the time to consumer.

The pilot launches as Ahold Delhaize USA companies continue to expand e-commerce fulfillment capabilities as part of readying an omnichannel supply chain and supporting their U.S. brands as they pursue their ambitions of becoming the leading omnichannel grocery retailer in their markets. 

 

We could not be more pleased to partner with Peapod Digital Labs and The GIANT Company. For the pilot, we’ve combined AutoStore with our Swisslog SynQ software platform, which has grown to have a very robust set of standard features geared specifically to e-grocery fulfillment. Applying the advantages of the AutoStore grid storage density and goods-to-person productivity gains in tandem with Peapod Digital Labs’ picking system creates a flexible solution ideal for streamlining grocery e-commerce order fulfillment.

 

JJ Fleeman, president of Peapod Digital Labs and chief ecommerce officer, said all Ahold Delhaize USA companies have seen a tremendous increase in online sales growth over the past year. 

 

“As we think about shifting consumer expectations and the future of omnichannel shopping, we know we must have the right infrastructure in place for both pick-up and delivery,” he said. “We’re excited to kick off this pilot with The GIANT Company and Swisslog as we continue to build out ecommerce fulfillment capabilities, including micro-fulfillment, which we believe will be key in supporting continued omnichannel growth.”

 

Moving storage and fulfillment closer to consumers while maintaining the agility to quickly relocate those functions as market demand shifts or supply chain needs change is an essential characteristic of the supply chain of the future. And with Swisslog’s help, companies like Peapod Digital Labs and The GIANT Company are leading the way in showing the value micro-fulfillment technology can bring to e-grocery.

 

Discover how automated micro-fulfillment centers fit within your supply chain strategy? Visit our micro-fulfillment center webpage.

Automated micro-fulfillment centers are quickly becoming an essential part of the supply chain. They hold much promise for helping reduce delivery costs and shorten the last mile and the time to consumer. They are also an ideal solution for fulfilling online orders for curbside pickup. With the right approach and automation technology, they can help companies meet changing expectations and enhance customer experience. 

While they can be used in a number of market segments and industries, micro-fulfillment centers have gained the spotlight as a result of the accelerated demand in e-grocery fulfillment. Micro-fulfillment has shown to be an ideal solution for streamlining e-grocery fulfillment.
E-fulfillment Center
For instance, Peapod Digital Labs, Ahold Delhaize USA’s digital and e-commerce engine, just announced it is working with Swisslog to pilot micro-fulfillment technology with The GIANT Company in the Philadelphia market. Click here to view the company’s news release.

Part of what the company refers to as an e-commerce fulfillment center (EFC), the pilot leverages Swisslog’s warehouse automation solutions, including AutoStore technology empowered by Swisslog’s SynQ software,  as well as Peapod Digital Labs’ proprietary manual picking capabilities. 
About the author
Colman Roche

Vice President, E-Commerce/Retail, Swisslog Americas

More about Colman Roche
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Consider an automated fulfillment solution for customers in stores and shopping centers

There has been quite a lot of talk and plenty written in recent years about urban fulfillment centers and micro fulfillment centers (UFCs and MFCs). That is, small, automated, and customer-proximate inventories that are increasingly located in retail stores and shopping centers–often in cities and areas with relatively high population density and throughput. The aim is to reduce delivery times, take advantage of existing premises and staff, and offer customers an increased level of service and a better shopping experience.

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