Swisslog strengthens its business foothold in the Middle East

Dubai, UAE - The company expands rapidly in the Middle East with advances in software-driven integration of warehouse technology and new recruits heading into Seamless Middle East

February 27, 2019

Swisslog, a global leader in robotic, data-driven and flexible automated solutions announced a series of local business initiatives from the appointment of a new Regional Sales Manager to its recent advancements in robot and data-based automation. The automated logistics firm’s recent initiatives are in response to the steady increase in demand for software and robotics solutions, designed to address the challenges of tomorrow.

Swisslog newest recruit is the appointment of Anis El Shaar as Regional Sales Manager for the Middle East to oversee its regional business operations with a focus on the Kingdom of Saudi Arabia and the UAE. In this role, El Shaar is responsible for supporting new clients through the complete sales cycle as well as maintaining the relationships with existing accounts. Bringing decades of experience in identifying and penetrating new markets, El Shaar’s core responsibilities also include the development and implementation of innovative automated warehouses with all related processes.

Commenting on his appointment Alain Kaddoum, General Manager for Swisslog Middle East said, “Both UAE and Saudi Arabia are important markets for Swisslog, with plenty of opportunity for growth. With Anis’ appointment, we can now focus completely on our customers here. Anis brings to the table a proven track record of successfully implemented large-scale automation projects for customers, ideally positioning us to meet the evolving demands of the marketplace. We welcome him to the Swisslog family.”

In addition to the recent appointment of a dedicated regional sales manager, Swisslog has made rapid advances in the software-driven integration of advanced warehouse technologies, with a number of innovations aimed at embedding efficiency, intelligence and competitive advantages into warehouse logistics operations.

At the upcoming Seamless Retail & E-Commerce exhibition in Dubai (10-11th April 2019), the company will present its latest unique picking technology – the next generation of the ItemPiQ robotic picking system. With this solution, Swisslog has developed a unique system that supports dramatically faster work processes with improved precision. ItemPiQ is highly versatile for easy adaptation to the customer's changing product palette. Aided by machine learning, the system "learns" the optimal picking method for each new item.

Additionally, senior executives and experts in the field of automation at Swisslog will brief attendees on the latest developments in logistics automation and robotics revealing some of its latest technologies including the future of smart cities with the QTainer warehouse concept and much more.

Alain Kaddoum, General Manager of Swisslog Middle East, will also conduct two presentations on the importance of increasing efficiency with data-driven and robotic warehousing. The key note and seminar presentation will take place on the first day of the expo and will cover topics including innovation in retail, future-ready warehousing and distribution solutions to drive success in the hyper-competitive environment, current state of retail and e-commerce - dynamic customer needs and key business challenges, fast and accurate delivery of orders, driving personalisation, employee and warehouse productivity and software as a key driver for logistics automation to cater to the high pick volumes of the retail industry.

Swisslog’s senior management will be available to discuss retail automation solutions at Stand L-10 in Retail & Ecommerce section, April 10th & 11th from 9:00am till 17.30pm, Dubai International Convention and Exhibition Centre, Sheikh Saeed Hal 2 & 3.

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