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He has been more than 30 years’ experience in the intralogistics industry and is our expert on the food and beverage industry. He started his career working as a system engineer at psb GmbH for 10 years, before moving to Noell as Project Manager. He has been at Swisslog since 1997.


Siebel has many years’ experience in the conception and design of materials handling systems, both as a Sales Consultant and Sales Manager. From 2002 to 2015, he worked for Swisslog in Australia supporting a number of leading brands in the food and beverage sector including Coca-Cola.