Marketing Executive / Manager

We are seeking a dedicated individual to be responsible for driving local marketing activities and support the Regional Marketing Head in executing marketing programs, while liaising with international stakeholders. You will work within a dynamic global team. Organisation and planning skills are essential as well as the ability to multi-task and communicate in a professional manner on every level.

The UK Marketing Executive / Manager is responsible to work with Head of Sales and Local Head to formulate, plan and execute appropriate marketing plans and strategies. You will also promote and increase the Swisslog brand name through effective marketing activities, both in existing markets and new markets. Additionally, the responsibility to drive internal communication will be part of this function. Key responsibilities include tasks based on marketing planning, business planning, events and managing relationships.

Marketing Planning:

• Adjusting the global/regional marketing plan to formulate local marketing strategy and approaches for respective markets
• Sparring partner for the regional marketing head and local management team to discuss strategic direction and internal communication strategy – that means understand company’s products is key
• Tracking/managing the budget for the year
•Commercial appreciation of getting a good return on investments through different marketing activities (offline/online/direct)
•Marketing activities planned and executed aligned to the company’s strategy as well as build exposure and branding for the Company.

Business Intelligence

• Coordinate with the Head of Sales on the market research project to investigate the business opportunities in various industry segments or in different targeted markets.
•Maintain on-going knowledge of current market condition and continuously perform competitors’ analysis through further understanding of their websites and other channels
•Support divisional Business Intelligence team with market data
•Success tracking of all marketing activities as well as regular reporting and defined actions to the Region Head of Marketing
•Salesforce: Ensure accurate data is maintained on the CRM system, provide management with correct data when required and function as super user

Communications & Execution

•Coordinate and manage marketing projects like trade shows, industry exhibition, products launch event, photography, graphics,
•Write and execute the media & PR plan, Create, manage and monitor content of online media (website) and social media platforms, Coordination and circulation of external marketing emails, nurture tracks and journeys via marketing automation and monitor the performance of different campaigns
•Write & produce different marketing collateral e.g. sales kits, presentation to customers, case studies
•Focus on reference material (movies, case studies, etc.), build a strong relationship to the customer
•Maintain, develop the local website further
•Perform and drive lead generation activities, share with the team and implement learnings to the next campaign
•Drive and plan internal communication activities