Swisslog Opens Malaysia Customer Experience Center, Marking 30 Years in Southeast Asia
Swisslog, a global leader in warehouse automation and software, has officially opened its Customer Experience Center (CEC) in Selangor, Malaysia. The new facility serves as a regional innovation hub, bringing Swisslog’s technologies closer to customers through immersive, hands-on experiences.
The CEC allows visitors to experience live demonstrations of Swisslog’s automation solutions in action, participate in technical training, and collaborate with experts. Featuring an AutoStore powered by Swisslog’s SynQ warehouse management platform, the center provides customers and partners with the opportunity to explore how integrated, data-driven systems can transform warehouse operations.
Beyond showcasing technology, the center is designed to connect people - customers, partners, and colleagues - around innovation and real-world solutions. It supports businesses across Food & Beverage (F&B), General merchandise, retail, e-commerce, Electronics & Electrical (E&E), and other high-growth industries in scaling with confidence. The opening marks a significant moment for Swisslog in Southeast Asia, where the company is celebrating 30 years of transforming logistics in the region. This milestone coincides with Swisslog’s 125th anniversary, reflecting both regional roots and over a century of worldwide innovation.
“Marking 30 years in Southeast Asia is more than a milestone,” said Steven Xie, EVP and Head of Southeast Asia, Swisslog. “The opening of the Customer Experience Center reflects our commitment to the region, our customers, and the people behind every solution we deliver. The region is entering a pivotal phase of logistics transformation, and customers are looking for solutions that are not only high-quality but practical and future ready. By bringing our capabilities closer to customers, we aim to support businesses in scaling with confidence, improving resilience, and meeting rising expectations for speed and quality across the supply chain.”
Businesses across Southeast Asia are invited to visit the new Customer Experience Center to explore Swisslog's automation solutions firsthand. To book a live demonstration or learn more about how Swisslog can transform your warehouse operations, visit swisslog.com/EN-MY.
