Haier Europe strengthens general merchandise operations with Swisslog at its new Service Hub in Brugherio, Italy

The Brugherio site has started its conversion into a state-of-the-art Service Hub. This transformation represents a key step in the Group's industrial evolution plan, designed to ensure business continuity, logistical efficiency and sustainability for the site. The conversion of the entire site involves an investment of around €8 m. The new Service Hub will integrate receiving, storage, handling, packaging and shipping activities, as well as the preparation of spare parts and the regeneration of household appliances. 

"The transformation of the Brugherio site into a Service Hub represents a fundamental evolution for our industrial model. We chose Swisslog because of their technological expertise, consultative approach, and ability to tailor solutions to our specific needs. This project will allow us to improve after-sales service, optimize logistics flows and strengthen our presence in European markets." 
— Marco Bellinzona, Head of After Sales - Haier Europe  

The solution empowered by Swisslog, will include an AutoStore system consisting of 39,000 bins served by 16 robots. The grid will be completed by a maintenance area on the mezzanine and anti-seismic stiffening elements in accordance with the local regulations. The project will include a conveyor system for light goods all orchestrated by Swisslog's proprietary SynQ software, customized to integrate seamlessly with the existing infrastructure. 

Swisslog was selected due to its proven experience in AutoStore projects, broad portfolio of national and international references and a deep knowledge of logistics processes and software solutions. Customer support during the sales and design phases was also fundamental, as well as clarity in software integration and the ability to effectively involve all stakeholders. 

"We are proud to support Haier in such a strategic investment for the future of logistics in Europe. This project is the result of a solid and transparent collaboration with the Haier team, who shared a clear and ambitious vision with us." 
— Matteo Brusasca, Senior Sales Director, Swisslog Italy

Installation is expected to take place between the end of 2025 and the beginning of 2026, with final testing expected by mid-2026.

About Swisslog

Swisslog delivers data-driven and robotic solutions for logistics automation alongside reliable, modular service concepts. Collaborating with forward-thinking companies, we are committed to setting new standards in warehouse automation to provide future-proof products and solutions. As part of the KUKA Group, our customers trust the competence of our passionate employees – more than 15,000 people working around the globe. 
www.swisslog.comandwww.kuka.com 

About Haier Europe

Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers, and a sales network of 230,000 nodes around the world.  

We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 16 consecutive years.  

In 2024, we achieved revenues of approximately € 34.3 billion. In Europe, under our high-end brands, including Candy, Hoover and Haier, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.