Swisslog wins Seamless Middle East’s Award for Digital Transformation & Innovation Solution of the Year

Company recognized for its SynQ Software VR Training App

Alain Kaddoum, General Manager Swisslog Middle East, receives the award in Dubai

Dubai, UAE, 17 November 2020 - Swisslog, a global leader in data- and robotic-driven automated logistics solutions, covets the prestigious award at Seamless Middle East in the category best Digital Transformation & Innovation Solution of the Year for its SynQ Warehouse Management Software (WMS) Application: Virtual Reality Training Manager. The announcement was done as part of 2020 Seamless Awards, which coincides with Seamless trade expo and took place virtually this year.

SynQ stands for Synchronized Intelligence and is a modular, service-oriented software platform for warehouse management and material flow orchestration. It provides precise functionality needed to optimize warehouse operations. The software platform embeds intelligence in the operation and synchronizes the performance of an organizations automated and manual warehouse equipment in the best possible way. The Virtual Reality Training Manager has been implemented to overcome the on-the-job training required for pickers within a warehouse environment by moving the training process into a virtual world whilst harnessing the operational functionality of Swisslog’s SynQ WMS solution. The VR Training Solution allows end-users to train pickers in a virtual warehouse event before they are on the job.

Commenting on the win Alain Kaddoum, General Manager for Swisslog Middle East said, “We are honoured to be recognized by Seamless Middle East for our continued product innovation and commitment to implementing future-proofed automation solutions that can help companies improve performance in logistics and warehousing. Ready-to-use innovation is the backbone of our operations, and the Seamless award is a testament of our commitment to continuously innovate competitive technology to meet the demand of today’s omni-channel storage and distribution.”


VIDEO: See Swisslog SynQ Virtual Reality Training Manager for CarryPick in action

Picking and palletizing is one of the most time-consuming processes and accounts for up to 60% of the operational costs in warehouses and distribution centres. The Swisslog VR Training Manager application introduces a new approach to training for CarryPick solutions, which increases the efficiency of workers in warehouse picking operations. CarryPick is an innovative automated storage and picking system designed for multi-channel intralogistics. It includes smart software solutions with improved algorithms to optimize the way items are allocated for storage and picking. With more efficient workers, picking is more accurate, and fewer mistakes mean a reduction in the cost and labour associated with correcting picking errors.

The Swisslog Virtual Reality Training Manager provides two additional key advantages to customers who are either just starting with SynQ as their WMS solution, or for existing SynQ customers who have new or seasonal staff that need to be onboarded quickly into a live warehouse environment. The application introduces a new approach to training pickers that removes the need for training to take up valuable space at a physical workstation.
The Seamless Awards are a celebration of excellence recognizing companies and individuals who have demonstrated an unparalleled ability to succeed, continually set standards of excellence, bringing the most innovative technological advances in the region.

About Swisslog 

Swisslog collaborates with forward-thinking companies to optimize the performance of their logistics automation. As part of the KUKA Group and with more than 14,000 passionate employees worldwide, Swisslog is known for delivering renowned technology, reliable solutions and world-class service. Its customers trust the expertise and dedication of the staff to transform the future of intralogistics with innovative robotic, data-driven and flexible automated solutions. Customers relying on Swisslog's experience include Mai Dubai, Almarai, Axiom Telecom, Central Bank of Kuwait, PepsiCo, Coca-Cola, Roche, Target, Fossil, ASDA and Wal-Mart amongst others.