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Swisslog names Bill Stenger head of sales for the Americas region

Swisslog, leading provider of best-in-class warehouse automation and software, has announced Bill Stenger as the company’s new head of sales for the Americas region. In this position he will be leading Swisslog’s integrated solutions team and its AutoStore sales group.

Bill Stenger, Swisslog Americas Head of Sales
Bill brings a wealth of perspective and knowledge to Swisslog with nearly 15 years' experience in the material handling industry. Before joining Swisslog, he served as the vice president of sales consulting at KNAPP, where he developed and led an effective business development initiative that established channel-specific messaging and strategies. Prior to this role, he served as sales director for food solutions, leading commercial efforts for micro-fulfillment center (MFC) go to market strategies in collaboration with Takeoff Technologies, as well as the delivery of KNAPP's first-ever fully robotized store replenishment solution deployed for The Kroger Company.
Before his nearly eight years at KNAPP, he served in numerous sales manager roles at Vanderlande, across the customer service, warehouse and parcel business units working with such customers as Amazon and DHL. Additionally, Bill actively serves as vice executive director of the MHI Solutions Community, an important industry association, in which Swisslog is a member. 

“Bill is focused on taking our sales team that is well positioned for growth to build on the momentum we are seeing in the market for automation solutions that deliver real results for customers,” said Sean Wallingford, president and CEO of Swisslog Americas. “His comprehensive understanding of consumer trends and customer challenges, combined with his deep industry-specific expertise, will enable Bill and his team to work closely with our customers to bring value to their operation and ensure our automation solutions help them meet their business objectives.”

As head of sales for the Americas region, Bill will bring a transformational focus to understanding customers’ unique needs and helping them understand Swisslog’s best-in-class solutions and software, including its CycloneCarrier shuttle system, ACPaQ automated mixed case palletizer, AutoStore and SynQ management software. Swisslog automation experts work closely with customers to determine which solution best fits their facility constraints, operational needs and business objectives.

SynQ not only optimizes the flow of the equipment to increase efficiency and accuracy of the operation, it also orchestrates the operation of multiple systems. It is equipping warehouse automation and IT systems with synchronized intelligence of people, processes and machines to boost the efficiency and productivity of warehouse processes and adapt to changing market requirements. 

As a leading provider of data-driven robotics solutions and software, Swisslog is the largest and most experienced integrator of the AutoStore system, with more than 370 AutoStore projects in over 26 countries. Swisslog’s team of experts dedicated solely to AutoStore consulting, design and software, along with its SynQ AutoStore module specifically designed to manage the solution and maximize its efficiency, results in fast deployment and rapid return on investment for customers.

For more information on Swisslog automation technologies and software, visit 

Swisslog Americas 
Megan Wolf 

Phone: +1 757-820-3400 

About Swisslog

Swisslog delivers data-driven & robotic solutions for your logistics automation alongside reliable, modular service concepts. Collaborating with forward-thinking companies, we are committed to setting new standards in warehouse automation to provide future-proof products and solutions. As part of the KUKA Group, our customers trust the competence of our passionate employees – more than 15,000 people working across the globe. &