Swisslog introduces new leadership line-up around CEO Antonio Trioschi

Global logistics automation partner, Swisslog has announced a series of new appointments within its senior management team to support continued growth and stability. Antonio Trioschi has been appointed as the new Chief Executive Officer, who joined Swisslog nine years ago and has since held several leadership positions across the business.

CEO Antonio Trioschi

Most recently, Antonio was responsible for the unity of two regions, Central and Greater Europe, into one strong EMEA region. He succeeds Dr. Christian Baur, who left Swisslog in June and who has played a key role in setting Swisslog on a path to growth over the past six years. Swisslog CEO Antonio Trioschi explains:

“With this leadership change, our customers remain our top priority. As we strive to expand our business in a fast-paced industry, our focus is to provide the best possible service to both new and existing customers.”

Jens Schmale, Head of EMEA

Jens Schmale joined Swisslog in 2020 to strengthen its AutoStore offering and has been instrumental in the achievements of the business unit over the last year. Prior to joining Swisslog, he was, among other duties, managing director of a German AutoStore distributor.

Key market set to expand

The EMEA region is a key market within Swisslog’s global reach, and Jens Schmale will endeavor to ensure the company's continued success in the region. Commenting on his appointment, Schmale said: “I am delighted to take over the role as Head of EMEA, and I am looking forward to expanding our roadmap within this highly dynamic market while developing new and existing customer relationships. I am fully committed to driving supply chain innovation through robotic and data-driven solutions.”


Based in the company’s Dortmund office, Schmale is set to further strengthen Swisslog’s market position within countries across the EMEA region. Trioschi continues: “We are pleased to have Jens Schmale on board as the new Head of EMEA. With his wealth of expertise in leadership and customer engagement skills, I am certain he will play a leading role in supporting the future growth of Swisslog."

Markus Kirchhoff succeeds Schmale as Head of Swisslog AutoStore Europe, bringing many years of industry management experience to the role. CEO Antonio Trioschi adds: “We’re pleased to welcome Markus Kirchhoff on board to lead the European AutoStore business unit, and I am confident in his ability to cultivate our experience in this popular good-to-person technology."

Customers at the forefront

Swisslog’s strategy aims to deliver forward-thinking solutions based on a modular system of intralogistics technology that fulfil customer demands. A long list of references prove businesses are convinced of the quality solutions and service delivered by Swisslog across EMEA and beyond. These include XPO Logistics – a leading global provider of transport and logistics solutions, dm-drogerie markt – Europe's top-earning drugstore chain, – online retailer from Switzerland, ASDA – UK supermarket chain, Varner – textile retailer from Norway, IMA – packaging specialist from Italy, and Arvato – logistics services provider.

About Swisslog

Swisslog delivers data-driven & robotic solutions for your logistics automation alongside reliable, modular service concepts. Collaborating with forward-thinking companies, we are committed to setting new standards in warehouse automation to provide future-proof products and solutions. As part of the KUKA Group, our customers trust the competence of our passionate employees – more than 14,000 people working across the globe.


Cathrin Voelz

Marketing & Communications, Swisslog