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Stadium, Sweden: Stadium cuts handling costs to 25 percent

Sports retailer Stadium has approximately 160 stores in Sweden, Denmark, Finland and Germany. It turned to Swisslog for a highly automated cross-docking. The business is more agile and responsive to variable customer demand and handling costs are greatly reduced.


Agile and flexible operation

Sorting machinery receives, sorts and cross-docks a large flow of articles for immediate delivery to stores.

Swisslog designed, engineered and integrated all the material handling equipment and control software for the complex cross-dock facility at Stadium’s distribution center.

There are 60 chutes at the Stadium distribution center

Responsive to customer demand

By improving the agility of its supply chain Stadium has:

  • Increased sales volume and margin through better product availability
  • Reduced need for in-store logistics work
  • Established daily deliveries to all stores
  • Reduced product returns
Better product availability means improved sales

The solution is tailor-made for our processes and developed by Stadium and Swisslog in close cooperation. Swisslog has a good understanding about retail logistics and our needs.

Daniel Johansson Logistics Manager, Stadium
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