Meet our CEO Dr. Christian Baur

Shaping the future of intralogistics is an ambitious goal. We have a vision to introduce a new era of flexible, data- and robotic-driven solutions. To realize this vision, we need clear direction and strong leadership. Get to know our CEO.

A passion for tech

After education, Dr. Christian Baur went on to hold senior positions at several companies, including top management consulting firms, such as Droege International Group and Alvarez & Marsal. In 2013, he joined KUKA AG, a global leader in robotics, as Head of Corporate Development and M&A.

As part of this role, he led the acquisition process of Swisslog in 2014, before taking over the position of Chief Operating Officer (COO) of Swisslog Group in February 2015. He went on to become Chief Executive Officer (CEO) of Swisslog Logistics Automation in August 2015. Passionate about data- and robotic-driven solutions, Chris is a dedicated and inspirational leader, who sets the standard for innovative thinking in digitized solutions.

Married with two children, Chris enjoys sailing in his free time. He often uses the analogy of a large sailing ship to describe business challenges – the crew must work together and quickly adapt to new conditions...

Snapshots around the globe...

Malaysia

Switzerland

Malaysia

Sweden

Mexico

Leadership style

In times of advancing digitalization and globalization, ambidextrous leadership promotes both – agility and innovative strength. That means maintaining the company's strengths while also developing new products. The new things that you set up have to be managed differently than the existing business. Due to this approach, some of our systems have been in use for decades.

A strong vision for logistics

Christian Baur’s vision for Swisslog is to become the leading provider of data- and robotic-driven solutions. In other words, solutions that are based purely on data, which are as flexible and sustainable as possible and, most importantly, are developed as digital models.
He predicts the worlds of software and hardware will come closer and closer together, creating new opportunities to meet ever-changing customer needs.
Follow Dr. Christian E. Baur on LinkedIn to stay updated on the steps Swisslog is taking towards achieving this vision.

Dr Christian Baur: "The worlds of software and hardware will come closer and closer together"

Key talking points: Chris, what are your thoughts on…

…smart cities and urban fulfillment?

“Urban fulfillment is marked by radical change: industries, retailers and consumers want their orders within a few hours. For logistics providers, this means delivering orders to customers in urban areas quickly, efficiently, and within the specified time frame. Smart cities served by micro fulfillment centers pave the way for this becoming a reality.”

Smart Cities

…the importance of data for future logistics solutions?

“Gaining visibility into the warehouse operation means big data can be transformed into smart data, boosting performance. There are a range of intelligent services available to provide add-on analytics and business intelligence services.”

Big Data Intelligent Services

…sustainability as a corporate responsibility and in logistics?

“I see it as my responsibility to contribute in protecting our planet. As Swisslog’s CEO, I take our contribution seriously and strongly believe that sustainability begins inside the company. It is the responsibility of every organization to think more sustainable in order to help to protect our planet and our own living environment. Swisslog has always been at the forefront of sustainability in the material handling industry. Our goal is to help our customers to reduce their environmental footprint by enhancing the efficiency of our solutions. Our data-driven and flexible solutions are the foundation for an energy-efficient and eco-friendly approach to material handling.”

GreenLog Sustainable Technology

Media opportunities

Are you interested in interviewing Chris Baur for an upcoming feature or having him speak at your event? We would be happy to take your request into consideration. Contact us >> logistics@swisslog.com