The droids shoppers are looking for
Movies have inspired many things in the real world, says Swisslog UK’s James Sharples, but building an army of semi-autonomous robots to help the home shopper is yet to make it to the big screen! Still, there are some comparisons out there for the movie-minded, in particular with a story from a galaxy far, far away…
With the explosion in e-commerce and no questions asked returns policies, retailers are having to cope with as much as half their orders coming straight back.
Little wonder then that an army of robots are being put to work to make the re-integration of unwanted stock as simple and efficient as possible.
Return item handling costs are typically three to five times higher than the original shipping costs, leaving businesses to pick up the pieces and find ways to make reusable stock available for re-sale as quickly as possible. The problem is particularly difficult for fashion retailers, where items may be seasonal or ordered in multiple sizes.
In our latest White Paper, The Dark Side Of E-Commerce, the experts here at Swisslog compare the battle to give consumers what they want, whilst retaining business competitiveness, akin to an intergalactic fight between the dark and light side, including those with honest and less than honest intent.
It’s a double-edged sword. You get more custom because you offer a really good returns policy but you are going to get more returns off the back of it - it's a zero sum game between customer and retailer.
E-commerce expert, Bernd Kratz, categorizes goods returners into three groups – the honest, the over-orderer and the fraudster.
The honest customer really wants the item concerned, but there is an issue with it that has not met their expectations. The over-orderer views the shopping experience as a chance to put a fitting room in their own home, ordering a variety of sizes or colours in the knowledge that most of it will be sent back. The fraudulent returner orders an item with the intent to use it once and then return it.
We can all identify with each of these types of people. Whilst the honest customer may feel guilty for returning an order, the fraudster certainly doesn’t! Not to say that is a new phenomenon, but due to the comparative anonymity of the web, it is now far more prevalent.
The cost of return handling is also a global issue, even where labour is cheap. Returns mean double logistics cost (shipping and reverse-logistics), no turnover and sometimes a disappointed customer.
In 2015, research from the retail analyst firm IHL Group put the global cost of returns at a staggering £425.6 billion per annum (€541.63 billion), whilst in the US, the National Retail Federation expects that eight percent of all sales this year – equating to roughly $260.5 billion (£184 billion), will be returned. Automation in this area can really help speed up the process. Integrating an automated solution, whether it be a fully or partially operated system, could have major benefits, such as speeding up re-delivery to other customers and reducing personnel costs.
We are in a modern, technological world. The ability to order products is literally at our fingertips, made simple and quick by a host of technologies that proliferate the modern supply chain. The challenge to retailers is what to do now the technology is loaded in the customer’s favour. Whether that is full automation, or humans and robots working in collaboration. Either way, we are more reliant on robots than ever before. Thankfully, they’re more C3-PO, than T-1000.
CLICK HERE TO DOWNLOAD THE WHITE PAPER >>
James Sharples, Managing Director for the UK at Swisslog
Having joined Swisslog in 1998, James has held various management positions throughout its Realisation, Design, Consulting and Sales departments. James has also successfully led Swisslog’s Global Design Council for the four years and been instrumental in securing a number of international projects for the company.